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Tmall 618 First Phase: Home Appliances & Mobile Digital Sales Exceed 2024 'Double 11' by 2.8x+
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The combination of China’s national subsidies and Tmall 618 event has led to an exponential rise in new consumption, with discounts on home appliances, home furnishings, and mobile digital products reaching as low as 50%. BABA-W (09988.HK)(BABA.US) Tmall 618's first phase data showed strong growth in sales of home appliances, home furnishings, and mobile digital categories, boosted by national subsidies. As of May 26, the total transaction amount for these categories shot up by 283% compared to last year's “Double 11”. In the ranking of major home appliance store transactions, Haier's official flagship store pioneered, with Midea, Xiaomi, and Gree official flagship stores also achieving impressive results. In the small home appliance store sales ranking, Xiaomi's official flagship store ranked first. AASTOCKS Financial News Website: www.aastocks.com |
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