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Taobao Instant Commerce Logs 2x+ YoY Leap in Multiple Categories on Debut of 11.11 Sale
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The Tmall Double 11 shopping festival officially kicked off at 8 PM last night (15th), with Taobao Instant Commerce hailing exponential growth on debut. Multiple categories logged 2x+ YoY rally, with more than 70% of cities experiencing 200%+ growth in late-night snacks.

In terms of dining consumption, several key categories on Taobao Instant Commerce manifested YoY leap in order volume. Coffee orders mushroomed 800%, supermarket convenience orders by 670%, beverage categories by 270%, bakery categories by 250%, and fresh fruit categories by 220%.

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